Job Overview
Are you passionate about driving growth through innovative paid social strategies? Thumbtack is seeking a highly skilled and motivated Growth Marketing Manager, Paid Social to join our dynamic marketing team. This is a fully remote position, open to candidates across the United States. If you have a knack for optimizing social media campaigns and a track record of achieving outstanding results, we want you on our team!
As the Growth Marketing Manager, Paid Social, you will play a pivotal role in scaling our customer acquisition efforts through platforms like Facebook, Instagram, TikTok, and other emerging social channels. This role is perfect for someone who thrives in a fast-paced environment and is eager to make a significant impact on a high-growth company.
Key Responsibilities
- Develop and execute paid social media campaigns to drive user acquisition, engagement, and retention across various platforms.
- Analyze performance data to optimize campaign strategies, targeting, and creative to maximize ROI.
- Collaborate with cross-functional teams including content, design, and analytics to align paid social efforts with broader marketing initiatives.
- Manage a substantial budget efficiently, ensuring optimal allocation across different channels and campaigns.
- Conduct A/B testing on ad creatives, audience targeting, and landing pages to continually improve campaign performance.
- Stay up-to-date with the latest trends and best practices in social media advertising and digital marketing.
- Generate regular reports on campaign performance, including insights and recommendations for future optimizations.
- Work closely with growth and product teams to align on business goals and drive overall growth strategy.
Requirements
- 3+ years of experience in growth marketing with a strong focus on paid social channels (Facebook, Instagram, TikTok, etc.).
- Proven track record of managing successful paid social campaigns with significant budgets.
- Strong analytical skills with experience in using tools like Google Analytics, Facebook Ads Manager, and other social media analytics platforms.
- Excellent understanding of audience targeting, creative optimization, and conversion tracking.
- Ability to think strategically and execute tactically in a fast-paced environment.
- Strong communication skills and the ability to present complex data insights clearly.
- Self-starter with a growth mindset and a passion for continuous learning and improvement.
- Experience with SaaS or tech companies is a plus.
- Bachelor’s degree in Marketing, Business, or a related field (preferred but not required).
Benefits
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) matching and financial planning resources.
- Flexible working hours with a fully remote setup.
- Generous paid time off, including holidays and personal days.
- Professional development opportunities, including access to courses and conferences.
- Inclusive and collaborative company culture that values diversity and creativity.
About Thumbtack
Thumbtack is a leading online marketplace that connects millions of customers with local professionals for all their service needs. From home repairs to event planning, Thumbtack helps people achieve their personal projects by providing an easy-to-use platform and trusted professionals. We are a mission-driven company that values innovation, collaboration, and delivering exceptional value to our customers.
Equal Employment Opportunity
Thumbtack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status.
Ready to take your career to the next level? Apply now and join Thumbtack's mission to help everyone accomplish their projects with ease!
